This was again part of the Lowestoft GP build-up.  Published on the Friday, before the weekend’s racing began, it was also used to promote the efforts of Lings mechanic Kevin Turner in his own powerboat series on Oulton Broad.  Again, this involved information-gathering about his boat and the series itself.  It was the final piece before the race weekend.

Lings Launch Lowestoft GP to Press

After the success of the first Lowestoft GP press release, I was asked to follow it up with a write-up of the Honda Formula 4-Stroke Press Day, launching the Lowestoft Air Show and the Grand Prix itself to local press and radio.  This was also the time we began seriously discussing putting together a full Sponsorship Brochure.

CB1000R Receives Rave Reviews

Again, a further part of the CB1000R launch articles.  This was post-release, and was a summary of press reviews of the new machine.

Summer Offers on Honda Bikes

his was used by Lings to announce the extension of Honda special deals.  It required research on the individual bikes featured in the offer as well as explaining the offer to wider public, who may not have been aware of such offers before, in an informal, ‘review-style’ article.

Build-Up to Lowestoft Powerboat Grand Prix

This was part of the build-up to the Lowestoft Formula 4-Stroke Grand Prix.  As the home race for the Lings Racing team this was the most important race of the season for the team, and as such required significant build-up press both in print and online.  This press release, my first ‘official’ work for Lings, was to be used as the basis for the F4SA own releases on the Grand Prix.   In the event, they were so pleased with what was presented to them it was actually used by Honda UK as their official PR for the event. (.pdf of the Honda Press Release available on request)

Lings Success in Plymouth Powerboat GP

This was my first Powerboat race report written for www.lings.com

Honda Powerboats to Wow London Crowds

This was a brief article highlighting the Honda Formula 4-Stroke Powerboat display at the London City Airport Fun Day.  Lings would not actually be participating, so the brief was to make it appear as if they were involved without drawing attention to their non-availability.

Honda CB1000R Launch Report

Again, this was part of the brief series of advertorials pushing the launch of the Honda CB1000R.

Honda CB1000R Lings Launch PR

As with all these motorcycle advertorial pieces – unless credited otherwise they originally appeared on www.lings.com, and can still be found in their news archive with full images.

This particular one was part of a short series building up customer anticipation before the official launch of the Honda CB1000R motorcycle.

Lings/East Anglian Children’s Hospice Press Release

This was published, unfortunately uncredited to myself, in the locally distributed Wymondham and Attleborough Mercury, issue w/o 19th September 2008, and also published online at www.lings.com